Enemy or Energy: The Truth about Energy Drinks
By Dr A. J. Khan


The truth is, not all energy drinks are the same. While many of the ingredients are common among them, each energy drink has its own little twist to it. Last year, Americans spent $4.2 billion on these supposedly high-octane elixirs. And that's probably why manufacturers haven't strayed far from the best-selling recipe they used when the first energy drinks took off a dozen years ago. It's a formulation that includes a hefty dose of caffeine and sugar combined with smaller amounts of seemingly obscure substances, most notably guarana, ginseng and taurine.

But do these beverages really energize your body and sharpen your mind? One of the most common ingredients in energy drinks is caffeine. To help you separate the science from the sales pitch, we analyzed five key ingredients in the market's most popular products.

A typical energy drink can contain up to 40-100 milligrams of caffeine (about the same amount as a cup of coffee ). By comparison, a 2006 study found that the average 12-ounce soda contains 18 to 48 mg of caffeine. Energy drinks became popular in Asia long before they reached the United States. In 1962, Japanese pharmaceutical company, Taisho, released its Lipovitan D drink. It was designed to help employees work hard well into the night. Lipovitan D contains taurine, the same ingredient found in many of today's energy drinks.

Vitalee AM/PM neither contain caffeine or Ephedrine nor it’s an energy drink like Redbull, Monster, Rockstar (loaded with caffeine and sugar) or other 5 or 7 hours energy shot available in the market but a whole lot more. Vitalee AM & PM is not about energy for few hours but a total protocol for a healthy life. Vitalee AM & PM is the world’s most healthiest, effective and complete 2 oz drink formulated with 70 plus essential elements having 19 calories that help and support the following:

Sugar Balance, Low Energy, Weight control, Anti-aging, Cholesterol, Eye Functions, Bones & Teeth, Hormone Balance, Immune Functions, Memory & brain, Arthritis , Skin, nail/hair loss, Depression, Bowl functions, Cleaning & Detox, Digestion, Stress, Joints pain, Jetlag, Dementia, and Blood Pressure.

The main health risk associated with consuming these quantities of caffeine is the effect it has on heart rate and blood pressure. With large doses of caffeine, the heart rate can become so accelerated that it may lead to an irregular or quickened heart beat. This can last long after the initial effects of the drink. For people with heart conditions, this can be very dangerous. Also due to diuretic quality of the caffeine content of the energy drink can leave a dehydrating effect on your body.

Caffeine works by blocking the effects of adenosine, a brain chemical involved in sleep. When caffeine blocks adenosine, it causes neurons in the brain to fire. Thinking the body is in an emergency, the pituitary gland initiates the body's "fight or flight" response by releasing adrenaline. This hormone makes the heart beat faster and the eyes dilate. It also causes the liver to release extra sugar into the bloodstream for energy. Caffeine affects the levels of dopamine, a chemical in the brain's pleasure center. All of these physical responses make you feel as though you have more energy.

ORAC: USDA researchers at Tufts University in Boston, Massachusetts, have developed a new laboratory test to measure the oxygen radical absorption capacity of different foods and natural substances, known as the ORAC scale. All antioxidant capacity measures are estimated by Ferric Reducing Power, and are expressed as micromole Trolox equivalent ( TE) per 100 grams ( µTE/100 g).  The ORAC test is accurate to +/- 5%. The marketers often missed the point that the ORAC scale measures 100 grams of the juice, not one gram.  So, when you hear claims about the antioxidant capacity of the many drinks on the market today, do your homework. The ORAC test was not developed for commercial reasons, but to insure that Americans had the information needed to protect them from free radical damage The ORAC score of Vitalee AM & PM combined is 5,800 per daily dose. Vitalee Inc. uses nationally renowned Brunswick Laboratories and NIS labs for testing of their products.

Vitalee AM & PM has taken the nutrition to the next level. Imagine one single natural product that helps and supports 21 ailments! Good health and its awareness has been the most sought after asset in human history and in today's modern context, it is spearheading at an incredible rate of borderless economic integration.  “Vitalee business is caring for the world; one person at a time” says the Chairman Dr. A.J. Khan.

While acidic and alkaline substances are both equally vital to life, acidic substances promote decomposition while alkaline substances prevent it. In fact, the denominator in all degenerative diseases is acidic waste, which is largely bi-products of the food we eat. Acidic blood blocks vitamin absorption, creates toxic buildup in clogged cells, slows organ function, prevents proper digestion, creates excess gas and bloating, causes unhealthy weight gain, and speeds the aging process. Acid-forming diet can increase risk of developing calcium-rich kidney stones. “ We want to be distinguished by the quality of products we produce, and its effectiveness experienced by our customers” says Dr. Saja Gleeson MD, President of Vitalee Inc; USA. Visit http://www.vitalee.com for details.


Editor: Akhtar M. Faruqui
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