PIA Reduces London, Houston Fares by 20pc

Lahore: The Pakistan International Airlines (PIA) on Thursday reduced fare on two international destinations by 20 per cent.
The national flag carrier has reduced the fares on its London and Houston destinations; however, on the other US routes the fare would remain unchanged. The PIA would charge Rs 68,230, excluding all taxes, on a return ticket for the economy class. Likewise, Rs 39,850 on return tickets for London, Manchester and Birmingham would be charged. The reduced fare would be effective from Friday till July 31.
A PIA spokesman said the reduction in fares on domestic and international routes was part of an aggressive marketing strategy being followed by the national flag carrier. He said after reducing 20 per cent fares on international routes, the PIA fares were the lowest as compared to Gulf Airlines, Emirates Airlines, Qatar Airlines and Kuwait Airlines.
The PIA had already reduced fares by 17 percent to 37 percent on various domestic destinations. The new management was determined to win the confidence of its customers, the spokesman added.

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