DISH Network® to Launch Zee Sports America

A view of the press conference.
Picture by Nala Singham

Englewood, Colo.: EchoStar Communications Corporation (NASDAQ: DISH) and its DISH Network® satellite TV service have announced that they have entered into an agreement with ZEE TV USA to launch the 24-hour sports channel ZEE Sports America.  ZEE Sports America will provide coverage of South Asian sports such as football, cricket, golf, and motor sports including ZEE’s award-winning original productions such as the Daily Sports News, Sports Café, Football Café, Sports Sunday, World Motor Sports Magazine, Twenty Two Yards, Cricket Talk, and Cricket First.  
 “We are very pleased to offer ZEE Sports America as part of DISH Network’s programming line-up.  DISH Network is a leader in providing entertainment and movie channels to the South Asian community in the US and today it adds a sports channel to that line-up.  DISH Network provides over 30 South Asian and Urdu channels, in nine languages servicing the Bangladeshi, Indian, Pakistani and Sri Lankan communities.  We view the addition of ZEE Sports America to our family of South Asian channels as further evidence to our commitment to be a leader in South Asian programming,” stated Eric Sahl, senior vice president of Programming for EchoStar.
ZEE Sports is the first homegrown Indian sports channel and through its grassroots activities redefines the traditional role of a television channel.  Launching in the US is the first step in its continued attempts to spread its wings,” stated Himanshu Mody, CEO, ZEE Sports.
“This is a very important channel to the South Asian community in the US and we are very pleased to expand on our long term relationship with DISH Network that dates back to 1998.  ZEE Sports programming is broadcast today throughout South Asia and with the launch of this channel much of that quality content will now be available to the South Asian community in the U.S.,” stated S. Venkatasubramanian, Head of Americas, ZEE Network.
ZEE Sports America was launched on DISH Network on channel 576.



Editor: Akhtar M. Faruqui
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