DesiHits Hosts 20/20
Mix Challenge
DesiHits
is currently hosting the premier international Mixtape competition
between Desi DJs from North America and the UK dubbed the
20/20 Mix Challenge. Mixes represent the fusion of culture
that the Generation Y South Asian audience knows all too
well; the music has one foot in the west and one foot in
the motherland.
“Each week, we choose two of the finest South Asian
mixers, both of whom must fit 20 tracks into 20 minutes
of mixing time. DJs can mash together Hip Hop, Desi Urban,
Bhangra, Bollywood, R&B, Pop, and whatever else they
have a taste for at that moment to create the hottest mixtape
for battle,” says a message. It adds:
“Each Monday, the battle kicks off and listeners check
out both mixes then vote for their favorite DJ/mix. DJs
advance rounds towards the finals for the chance to win
the much-coveted Rane Serato Scratch Live DJ Package. Thousands
of voters from all over the world tune in and vote for who
they think should come out on top. As an incentive, DesiHits
offers the first 100 voters different prizes each week ranging
from exclusive artist singles to personalized artist shout
outs.
“The 20/20 Mix Challenge is aired every Monday through
Wednesday at www.desihits.com for our listeners to hear,
decide and vote online. Critiquing the mixes will be celebrity
DJ judges Jay Gatzby (formerly of Bad Boy Entertainment)
and DJ Hanif (MTV Base UK ).”
For more information contact Michelle Haq at michelle@desihits.com
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