HumDesi Radio Is Turning up the Volume across North America


New York: HumDesi, a division of WorldBand Media and North America’s leader in South Asian HD radio is turning up the radio volume with their recent entry in the North American market.

HumDesi’s impressive growth illustrates the need for this new product across North America. Listeners and supporters are saying they are the next big thing to happen in the South Asian community. Supporters and listeners like Faisal Tahseen, Founder of Brown Man Clothing Co. said, “Hum Desi is cutting edge and the future of Desi radio! Finally, bringing South Asian material to the forefront! Awesome music! Awesome reports! Awesome entertainment!” Another supporter and listener, World Pool Masters Champion, Raj Hundal said, “HumDesi Radio is a very organized team of driven individuals doing something positive for the Asian community. They were an absolute pleasure to work with and I look forward to many more interviews, talks, pieces, etc. in the future.”

Capturing the 2.5 million South Asian market in the US is no easy feat for any product, as South Asians are distributed across the US with 33% in the Northeast, 27% in the South, 23% in the West and 17% in the Midwest. However, HumDesi is doing just that, capturing the South Asians as it currently broadcasts in New York City and Eastern NJ, Los Angeles, Chicago and Washington DC, with more to follow in the new year. HumDesi’s unique features include:

  • The only national South Asian Radio Network
  • 24/7 live broadcast
  • CD quality sound
  • Available in the car, home and online
  • Provides the highest quality, customized content
  • Has an extensive and broad complimentary online network
  • FREE

Prabha Selvadurai, CEO said, “Based on the positive feedback we are receiving on a daily basis, HumDesi is proving to service a real need in the South Asian market across the country. This has provided us with confidence that we are offering a champion product to our customers 24/7.”

HumDesi is now available on NY/NJ 98.7 FM HD2, DC 103.5 FM HD2, LA 105.9 FM HD2, Chicago, IL 101.1 FM HD2.



Editor: Akhtar M. Faruqui
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