Royal® Basmati Rice Celebrates Ramadan and Eid with the Community in New York, California and Illinois
Royal® Basmati Rice shared the spirit of giving this Ramadan by reaching out to communities at different locations in selected target markets in the US. During the last week of Ramadan, Royal® Basmati Rice brand ambassadors gave out free Iftar to Muslim communities in Chicago, IL; Staten Island, NY; and Garden Grove, CA. In addition, Royal®Basmati Rice provided, for free, henna applications for the Chaand Raat Mela in Brooklyn, NY on the eve of Eid, the biggest celebration in the Muslim world observed at the end of Ramadan.
The overall response of the program was very positive and Royal® Basmati Rice outreach to the local community was welcomed by all attendees. As part of the program, Royal® Basmati Rice hosted Iftar in selected mosques located in the heart of major community hubs, such as Devon Ave. in Chicago, IL. Most of these events were attended by a large audience who truly appreciated Royal® Basmati Rice’s involvement in the community. The events were promoted by the Imams of the mosque prior to the iftars as a sign of their appreciation for the company’s efforts.
As a leading food brand that works closely within these communities, Royal® brand is embracing the culture of its customers during the time of Ramadan and Eid. The Royal® Brand recognizes that their high quality food products are used in many Muslim households throughout the USA and this was their way of thanking this community for their loyalty and patronage in making Royal® products one of the best selling brands for basmati rice, chakki atta and tea.
“This is an important time of the year for our Muslim consumers and we want to ensure that we partake in their customs and traditions,”– says Nadine Curias, VP Marketing. “Reaching out to the community to celebrate their major holiday is a part of Royal®’s continued commitment to our diverse communities. Ramadan is among the biggest celebration in the Muslim community and we wanted to ensure that we celebrate this at the grassroots level”, Curias added.
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Our authentic, premium quality products from around the world include ROYAL ® and DAAWAT® Basmati rice, ROYAL ® Chakki Atta from India and Akbar Tea from Sri Lanka.
A trusted household brand for 25 years, Royal® is the #1 best-selling Basmati Rice in America. To understand why it’s important to realize that all Basmati is not created equal. Similar to what champagne is to France, truly authentic Basmati Rice can only come from the foothills of the Himalayas.
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