NCM Expo 2005 in New
York
New York: NCM (New California Media),
in partnership with the Independent Press Association-NY
and Columbia University Graduate School of Journalism, will
showcase ethnic media from across the country at the first
national EXPO of its kind, held in New York City on June
9 at Columbia University. The ethnic media EXPO, held annually
in California since 1998, brings together the newsmakers
and decision makers from the fastest growing media sector
in the country.
The NCM EXPO will showcase the explosive growth and impact
of ethnic media in the country today. Ethnic media are collectively
making up a communications grid that is reaching the farthest
corners of the country and shaping the face of communications
in states where minority populations are outpacing the majority
– as in California, Florida, New Jersey, Michigan,
Illinois, New York and others.
Convening at Columbia University’s Lerner Hall, advertisers,
multicultural advertising firms, educators, elected officials
and policy makers will connect with the media serving some
40 million immigrant residents as well as the more than
40 million in traditional minority communities like African
American and Native American.
The NCM EXPO 2005 will open on the heels of NCM’s
release of the first national 12-language poll of ethnic
media usage. A similar survey by NCM conducted in California
found 84 percent of ethnic residents regularly access ethnic
radio, television or print media.
“In a global society, how do we communicate with each
other?” says NCM executive director Sandy Close. “This
is the critical challenge to everyone in communications
today, and ethnic media are key to the answer.”
The NCM EXPO was launched as a venue for ethnic media to
connect with one another and the broader civic and media
landscape. This year’s event will feature general
sessions and workshops on topics such as “Keeping
Localism Alive in Journalism,” “Aggregating
News from Ethnic Media,” and “Expanding Your
Communications Strategies.”
For more information
Call Daliela Rible toll free at 1(877) NCM-EXPO
or log on to http://expo.ncmonline.com
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