Pakistan Link’s
New Look & the Man Behind It
This
issue of Pakistan Link has a new masthead and a layout that
conforms to the latest graphic techniques. Famous designer
and graphic artist, Arif Imam, designed the masthead and
the layout.
Mr. Imam was commissioned by the new management to improve
the look of the newspaper and to introduce the latest layout
style and graphics. The task turned out to be truly daunting
as the amount of time at the disposal of the artist was
too short. Imam however lived up to his reputation and imparted
a well-balanced modern and unique look to the paper.
Imam has played an important role in the design and layout
of several newspapers and publications. He was a key member
of the team that launched The News International, Jung Group’s
leading English newspaper. He was also responsible for the
design and layout of the popular business daily, the Financial
Post. Among the various magazines that he has designed are
‘Politics and Business’ published by Altaf Gohar,
‘TV Times’ and ‘Women’s Own’
published by Riaz Ahmed Mansuri of the Cricketer fame.
In addition to various publications, Imam headed the graphics
and arts departments of several advertising firms in Pakistan
such as Sachi & Sachi and Ogilvy & Mather. He also
designed the advertisement and promotional campaigns of
major international brands such as Nestle, Pepsi, Brooke
Bond and the City Bank.
Imam is an excellent poet and is known in literary circles
as one of the best poets in North America.
Says Imam, “Working on the Pakistan Link design was
one of my most challenging assignments. Creating the design
that takes many months in less than four weeks was quite
an uphill task. I am however pleased that the final outcome
is of international standards. Pakistan Link is a prestigious
and premier newspaper of the Pakistani-American community.
My desire was to produce a design which is truly representative
of our great community”.
We hope that you too would like this new look of the paper!
Please favor us with your comments at Editor@PakistanLink.com
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