Sling International Sponsors Inaugural ‘Cricket All-Stars’ Series, Helps Bring Live Cricket to the US
Englewood, Colo.: Cricket icons from around the world are facing off on US soil as part of the inaugural “Cricket All-Stars,” a three-game series sponsored in part by Sling International.
The first match took place November 7 at Citi Field in New York, and was followed by matches on November 11 at Minute Maid Park in Houston and November 14 at Dodger Stadium in Los Angeles. Legendary cricket players Sachin Tendulkar of India and Shane Warne of Australia were seen headlining their respective teams, “Sachin’s Blasters” and “Warne’s Warriors.” The two teams featured former all-star players from eight different countries. Fans attending the Cricket All-Stars matches were able to visit the Sling International booth to learn more about the product and snap a picture in the photo booth.
“Our goal is to bring the excitement of cricket to fans living in the US, and we wanted to show our support for this rare opportunity to see some of the game’s greatest players live and in-person,” said Chris Kuelling, senior vice president of International Programming for Sling TV. “Not only is the Cricket All-Stars series a must-see event for lifelong cricket fans, it’s an opportunity to engage a whole new audience who may never before have experienced the game.”
Sling International’s sponsorship of the Cricket All-Stars stems from the brand’s support of the game and commitment to entertainment that connects viewers with their culture. A leading provider of global content to viewers in the US, Sling International delivers over 200 international channels including many top rated South Asian channels such as Willow Cricket, Sony, Aapka Colors, ZeeTV, Star Plus, Aaj Tak, TV Asia, ARY Digital, Geo TV, Maa TV, Sun TV and ETV.
Customers of Sling TV who have the “Best of Live TV” package can watch the Cricket All-Stars matches on ESPN3 for no extra cost by entering their Sling TV username and password on WatchESPN.com or within the Watch ESPN app. Sling customers who wish to subscribe to “Best of Live TV” and receive access to ESPN3 can do so by logging into their account at www.sling.com and adding the “Best of Live TV” package. For more information regarding the Cricket All-Stars series please visit www.cricketallstars2015.com .
About Sling TV: Sling TV L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), provides over-the-top television services including domestic and international live and Video-On-Demand programming. It is available on televisions, tablets, computers and smartphones. The Sling TV programming portfolio includes content from Disney/ESPN, HBO, AMC, A&E, Turner, Scripps, EPIX, Univision and Maker Studios. Sling Latino offers a suite of standalone and add-on Spanish-language programming packages tailored to English-dominant, bilingual and Spanish-dominant US Hispanics. Sling International currently provides more than 200 channels in 18 languages across multiple devices to US households. Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit www.Sling.com .
Follow @Sling on Twitter: http://www.twitter.com/Sling #TakeBackTV
Contact Neeta Bhasin at media@asbcommunications.com for any queries.
