Pakistan Pavilion Shines at Travel & Adventure Show 2025
By Elaine Pasquini
New York: The Travel & Adventure Show 2025 kicked off in New York on January 25, 2025. At this two-day event, the Trade Development Authority of Pakistan (TDAP) set up a Pakistan Pavilion in collaboration with the Pakistan Tourism Development Corporation (PTDC) and the Consulate General of Pakistan in New York. A total of 13 Pakistani companies, provincial tourism departments and the PTDC set up their booths at the Pavilion.
Under the banner of the national tourism brand “Salam Pakistan,” the Pakistan Pavilion received the travel show’s award for Best Partner Pavilion, which was launched by Rizwan Saeed Sheikh, Pakistan’s ambassador to the United States, and Gulbar Khan, the chief minister of Gilgit-Baltistan, a tourism area popular with hikers and nature lovers that CNN included in its “must-visit destinations for 2025.”
Gilgit-Baltistan’s Minister for Tourism and Law Ghulam Muhammad along with the province’s Minister for Planning and Development Raja Nasir Ali Khan were also present. Gilgit-Baltistan, a high-mountain area with a diverse population and rich history is home to all five of Pakistan’s “eight-thousanders,” mountains that are more than 8,000 meters in height.
In addition, Aamer Ahmed Atozai, the consul general of Pakistan in New York City, and Adnan Mahmood Awan, the Trade and Investment Counsellor in New York, attended the annual festive event held at The Big Apple’s Jacob Javits Convention Center.
The award-winning Pakistan Pavilion showcased Pakistan’s breathtaking destinations, rich cultural heritage and a wide range of tourism services. A large number of visitors browsed the Pavilion on the first day of the show, expressing keen interest in mountaineering, along with adventure and religious tourism.
Always popular at this event, Pakistan was awarded the “Best in Show” International Tourism Development Award at last year’s Travel & Adventure exhibition.
Renowned as one of the world’s largest and most influential tourism exhibitions, the Travel & Adventure Show serves as an unparalleled platform for travel organizations to connect, collaborate, and showcase their unique offerings to a global audience. Tour companies, cruise lines and travel providers from around the world participated in the event, while travel experts on all regions of the world were on hand to assist globetrotters with their vacation plans.
(Elaine Pasquini is a freelance journalist. Her reports appear in the Washington Report on Middle East Affairs and Nuze.Ink.)
