News
Tuesday, August 30, 2011
Pakistani cultural exhibitions to be launched in UK
Staff Report
LAHORE: A series of events are being launched under the banner of ‘Riwayaat’, meaning ‘traditions’ in Urdu. ‘Riwayaat’ is led by Adnan Ansari, a known personality in Pakistan’s fashion world for more than two decades.
The programme aims to introduce Pakistani culture in the European market.
Pakistan has been a cultural and artistic hub since long. The confluence of languages, influences and traditions over centuries have given Pakistan a rich cultural palette which finds expression in music, dance, poetry, fashion and the fine arts.
The first of these events will be the Pakistan Fashion Week UK. It is a three-day event from the September 23 to 25.
An inaugural red carpet and gala celebration would be held on September 23 followed by two days of fashion shows. Each one of the four fashion shows will feature four of Pakistan’s top young designers. There is an accompanying exhibition allowing the opportunity to purchase quality pieces.
The event will attract 3,000 people from across the country. The audience will be made up of a significant proportion of high-net-worth individuals from both the white and Asian community. It will include buyers from leading UK fashion houses and retail outlets across the UK and Europe and will represent a significant buying spend. Hosted at Kensington Great Hall, a purpose-built conference facility in the heart of Kensington, London, provides ample space for a 500 strong audience to watch the shows.
Courtesy www.dailytimes.com.pk