Oct 22 , 2015
News
UNICEF, cricket body unite to empower children
APP
KARACHI - The International Cricket Council has announced a five-year Corporate Social Responsibility (CSR) partnership with the United Nations Children's Fund (UNICEF).
For UNICEF, the International Cricket Council is a powerful ally given its reach in the international cricket community across the globe. This partnership provides UNICEF a critical platform to reach millions of children, adolescents and their families and positively impact their lives.
"Investing in initiatives that will improve the health, education, nutrition, protection and sanitation of children is so important to the lives of us all and we are proud to work with UNICEF in bringing these projects to life, "ICC Chief Executive Officer David Richardson said.
"ICC and UNICEF together will engage the broader cricketing community in work to empower children and adolescents and will, in particular, during the many ICC events over the next five years, develop and implement various community outreach programmes and initiatives in collaboration with coaches, cricketers and cricketing personalities," he added.
"UNICEF believes in incorporating the power and potential of sport into country programmes across the world to promote the healthy development of children and teach important life lessons such as respect, leadership, cooperation and equality," UNICEF Executive Director Tony Lake said.
"UNICEF is delighted to unite with ICC to improve the lives of children. Through this partnership we aim to change the lives of millions of children across the globe. This will support us in our quest to create a world fit for all children," he added.
Courtesy www.dailytimes.com.pk