A Londoner’s View of Lahore
By Saquib Jan
London, UK


I was in Lahore recently on a one-week visit. The trip was an eye-opener for several reasons:
*The new airport - Lahore's Alama Iqbal International - is bright, clean and efficient. I had cleared immigration, baggage claim and customs in less than 20 minutes of my aircraft parking at the gate.
*A new domestic airline - AirBlue - seems to be the first decent attempt at giving the tired PIA some competition and the Pakistani public a genuine alternative since Pakistani aviation was deregulated many years back. AirBlue is emulating the business models of successful low cost carriers in Europe and the US such as JetBlue, Southwest and Ryanair by using one aircraft type, Internet based sales and a genuine low cost product. Despite the low fares the aircraft are clean, staff are genuinely friendly and fares are much cheaper than other existing Pakistani airlines.
*I took my wife to a local hairdressers - Muneeba - and whilst I was waiting outside, I could not believe the volume of business this hairdresser'was doing. Every single minute, a young lady would be chauffeured to the palour. Drivers would return an hour later to collect their passengers showing off their new hairstyles. But it was like...a new customer would appear after every minute. And they all looked like people one would normally expect to see in Beverley Hills, carrying their Louis Vitton purses and Gucci sunglasses. Only the sound of the rickshaws reminded me where I was. That place must be minting money.
*For the first time that I have known there is genuine optimism, in Lahore at least. Business is booming. People are making fortunes speculating on property and land. BMW has opened dealerships here - Mercedes will follow soon. Apparently simple, humble housewives have overnight become property dealers. Restaurants are of a high, consistent quality and are bursting with customers. Besides the Gymkhana and Punjab clubs, a new club has just opened - The Royal Palm? There is a fast growing middle-class, with huge spending power. There are Internet cafes, small coffee shops; most of the fast food chains have been here for a few years already - all that is missing is a Starbucks.
*The place feels like the center of a new gold rush, like the Wild West or like Silicon Valley in the late nineties. Everyone is talking business. TV media has exploded with appealing local channels aimed at business, lifestyle and cooking. This is in addition to the previous catalogue of PTV, ARY, GEO, and also international channels. The press seems much more open and as long as one is not too personal, constructive crticism and discussion of politics is very possible without worry. Barrister Ali Zaffer, who practices before the Supreme Court, has written several articles in the Daily Times criticizing the effectiveness of the NAB in Pakistan.
*Pakistan has benefited hugely from the lifting of export quotas on textiles and exports are now leading the growth. There is also as yet untapped huge scope to develop the country's agricultural potential.
*Car use has exploded with the introduction of leasing and finance options making ownership much more affordable. Most cars, although carrying foreign and mostly Japanese badges, are built locally bringing employment to the country. The result is that major traffic congestion has now become a daily fact of life and will only get worse unless major investment is forthcoming to expand the roads infrastructure.
*During dinner with some prominent political figures, it was interesting to hear how China needs Pakistan strategically in the long term and how this relationship will be key for Pakistan in the 21st Century. It is China that is pushing for development of Gwader as this port with its links to North Pakistan will reduce shipping times to China and greatly help develop trade. However, the Gwader project is meeting stiff resistance from the US which does not want China to get too much support. Dubai, Bandar Abbas in Iran and some Indian ports are also fearful of the competition from Gwader. All these parties would love to see Gwader fail. Plus Pakistan needs to balance the demands of the Chinese with those of its banker - the US. There are also the needs of the local Baloch people who are run by three tribal leaders that need to be taken into account.
*It was also gratifying to learn how many businessmen have also sponsored the funding of free schools for the poor. These schools are also providing books for their students.
*There was talk about how Benazir Bhutto and Nawaz Sharif squandered their opportunities to do good. Various stories about Benazir's mischief came to light including how she looted local museums, how international ambassadors were nothing more than stooges for her corrupt ways.
The obvious questions are: is this boom/growth sustainable in the medium to long term and what impact will the law and order situation have on it? No doubt the boom is very much linked to the present administration's ability to keep the international community happy and also its ability to stay in power. Another coup and the house of cards could come tumbling down. The law and order situation appears to being tackled in a half-hearted way. There are more police visible on the streets, there is a fleet of brand new US style police cars that patrol neighborhoods...but experience has shown that it is still easily possible to pay off a traffic cop to 'forget' about a traffic violation.
Only time will tell how this period of progress pans out. However, I have a feeling there is so much pull in the direction of growth - a strategic relationship with China; being next door to booming India; the cross-country gas pipeline deal with Iran and India - that it will be difficult to derail this galloping economy.
I am confident that very soon FORTUNE magazine, one of the most respected business journals in the US or TIME will be writing about the Pakistani economy in the same way they were writing about S. Korea or Taiwan 15 years ago. Pakistan just may be the next Asian Tiger. So if you are looking for opportunities, now is the time to get into Pakistan. This unique window of opportunity will not be here for long - perhaps 3-5 years at the most - and by the time you read about its success in the general press, the lowest hanging fruit will have been harvested.

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Editor: Akhtar M. Faruqui
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