Great People to Fly with
By Col. Riaz Jafri (Retd)
Rawalpindi, Pakistan

An ad in a leading newspaper today speaks volumes about the dismal state of incompetence in the PIA. “With its vision to be a world class organization and in the process of implementing major system changes across the organization”, the PIA has advertised for a Senior Vice President Corporation Planning to “Join the wining team”. Wining team? I thought PIA had gone dry and stopped wining and dining long ago. But it doesn’t appear to be so, at least from their ad in issue.
I know PIA will blame their ad agency for the goof up. And the ad agency would exonerate itself for having had obtained the PIA’s approval for the final draft before sending it for publication. The blame game will go on for a while with every one trying to cover his tail before the matter is dropped quietly and forgotten, with all aboard wining and dining happily. And then the PIA has a hope to be a world-class organization?
If it is serious about regaining its lost glory, it should just sack the man responsible for the ads to set an example for the others. He simply does not have the eye for the details. This sort of inefficiency and acquiescence to it has been going on for too long now. PIA must weed out the inefficient. No mercy for the fools and the nincompoops. Only then it can dream of becoming a world-class organization. Anyone listening in PIA?

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Editor: Akhtar M. Faruqui
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