Just a Thought
By Colonel Riaz Jafri (Retd.)
Westridge, Rawalpindi
Watching the non-stop commercials of scores of mobile phone companies on TV channels it crossed my mind that the placement of ads must be costing them jillions - jillions in producing the ever new and rapidly changing ads, jillions in paying the actors cast in the commercials, and jillions in purchasing the airtime, mostly prime time, to telecast them!
Why can’t all this be done at a lesser cost? Just sponsor a sports team of your own – say - of football. It would surely cost the advertisers a fraction of what they pay for the TV advertisements and could possibly get them the same level of, or even more, publicity for their products. Imagine the magnitude of competition and the healthy sports activity this initiative will generate in the country amongst the youth.
Tournaments at tehsil, district, provincial and national level will not only attract multitudes of entertainment-starved enthusiasts but may also give Pakistan a football team of international standing! All kinds of advertisement props like T shirts, caps, footballs, bags, satchel, etc. with company logo and colors would find ready acceptance and, in turn, produce hundreds of thousands of walking talking ‘bill boards’ for the sponsor publicizing its name and product. Well, just a thought.
