By Syed Arif Hussaini

June 02 , 2006

The Da Vinci Code – A Mega Money Minter


Dan Brown’s novel, The Da Vinci Code, and its film version have both set up world records as moneymaking ventures. But, the merits of both products have generally been accepted in the spirit of acclaiming the King’s New Clothes. Critics, however, find numerous holes in the story that mixes facts, fiction, faith and fantasy to produce a concoction that negates hoary Christian beliefs.
The book was published in 2003 and has sold more copies (100 million in 44 languages at the time of writing) than any other book except the Bible or the Qur’an. In the very first week of its release, its film version netted over $50 million and is expected to give before long more revenue than any other film.
In mid-May, on my visit to Pennsylvania from California, I found passengers in airport lounges and on the plane absorbed in the book that had been prominently featured in all the three airport bookshops that I visited.
I had read the book out of sheer curiosity two weeks earlier and could hardly appreciate the rave reviews it had commanded, including cover stories in both Time and Newsweek magazines. Its popularity is as mystifying to me as was the hype about Salman Rushdie’s novel “Satanic Verses”.
When a self-serving Maulana, who masqueraded as a religious figure but was generally called “Maulana Whisky”, led a demonstration against the book in Islamabad resulting in half a dozen deaths in police firing, I started looking for a copy of the book. I was surprised to find that no copy till then had been commercially imported into the country. The Maulana and his followers could not have even seen the book. The book was promptly banned and I could secure a copy only when I reached California. I found it as good a moneymaker as Dan Brown’s book. Both affront religious sensibilities and excite curiosity and interest on that basis. Both sought shelter as products of fiction, but leaders of the relevant creeds declared both blasphemous. While the Pope has not yet denounced Brown’s book, numerous cardinals and other senior personalities of the Roman Catholic creed have squarely condemned it.
The religious chief of Iran, late Ayatollah Khomeini, had even placed a reward on the head of Rushdie! The condemnations did not produce the desired results in both cases. At the theatre in Pennsylvania where I went to see the film, a thin line of middle-aged protesters carried placards against the film. Majority of the viewers comprised youth.
The Roman Catholic leaders advise their followers to follow the worldwide rallies arranged by enthusiastic Muslims against the Danish cartoons belittling Prophet Muhammad. They find Brown’s book as sacrilegious and blasphemous.
I had in these columns described the folly of the Muslim protesters and hinted at the real beneficiaries of the clash of civilizations who appeared to have maneuvered the entire episode. The protests did however create an impression of the intolerance of the Muslim community.
In all of these incidents, religious sentiments and attachment to folklore and legends have been picked up by writers and editors ostensibly to expose the inherent follies in them but actually to find an effective ruse to make money.
Briefly, the plot of Da Vinci Code involves a conspiracy of the Catholic Church to cover up the true story of Jesus, to keep women down and to denigrate the role of Mary Magdalene, a disciple and companion of Christ, who was labeled a prostitute. The book projects Christ a human being (not God or His son) who married Magdalene and fathered a child whose descendents still roam the earth. It places under focus the fierce battle being currently waged by zealous, rigid, and close–minded Christians against progressive Christians and spiritual seekers who are open, curious, and hospitable not only to Christianity but all other religions. Also, it exposes the extent of conspiracy to suppress the truth about the Holy Grail legend. It is a mix of murder and myth, and an amazing tale with enigma piled on secrets stacked on riddles.
It reflects the erudition of the author who takes you on journey through a covert, enigmatic world revealed through a seemingly endless collection of codes, puzzles, anagrams, cryptograms, and messages hidden in Da Vinci’s art. Conundrums are wrapped in anagrams and mysteries piled over mysteries. Its brain-teasing faculty holds you in its grip throughout the text of the tome and the 148-minute length of the film.
If you are inflicted with ennui and start yawning, you directly lose track of the flow of events. The wrist-twisting volume too makes a similar demand on the reader. It took me almost a week to go through the text and every time I resumed reading, I had to strain my memory to recall the earlier events. The thread kept getting lost. The events moved fast and sequences did not connect easily. Some of the episodes could perhaps be shortened, if not deleted, to make for piquant reading. Detailed portrayal of self-flagellation of the diehard killer of the secret cult of Opus Dei, triggers a feeling of discomfort. But, it is a common ritual in the Shia sects of Muslim communities during the lunar month of Muharram. The objective is almost identical and being a part of faith it should not be judged rationally.
Some of the codes and puzzles could have been deleted without affecting the flow of the story. There are far too many brainteasers. Similarly some of the car chases could have been cut down to economize on the length of the film.
Significantly, the film opened in mid-May the prestigious Cannes Film Festival of France. Twenty films from around the world are vying for the top prize. Critics at the festival generally gave thumbs down to the Da Vinci Code. They considered it slow and devoid of a dramatic climax.
The film may not get the award but it is likely to make more money than any other film. The book already has. Evidently there is a mismatch between the views of common people and those of experts and acclaimed critics.
The bottom line is that it is a mega money minter. That is what counts.

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Editor: Akhtar M. Faruqui
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